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March 18, 2012

Free High-Quality Content Online - How Much Longer?

Based on hundreds of conversations I've had with regular people who use the Internet on a daily basis to find things, most really have no idea how many websites exist, stay in business, or operate.

I've come away with the feeling that most people think the websites are just there and that some invisible gnomes produce the content or turn the crank to ensure the website stays running.

That's not the case. Websites like my primary website, AsktheBuilder.com, are full-time businesses and just like a bricks and mortar store, there are bills to pay every day.

What's about to happen in my opinion, because of major underlying changes on the inner workings of the Internet - all invisible to the casual person using the Web, is that many websites that offered free high-quality content are not going to do it for much longer.

Many of these websites are going to disappear because the traffic they used to get is going to vaporize. The websites that can adapt to recent and continued harsh changes will survive because they'll start to make visitors pay for the content in several different ways.

In the Beginning

When I launched AsktheBuilder.com in the fall of 1995, I was selling ads myself directly to building product manufacturers. It was very hard to do, because most manufacturers of building products back in the late 1990's didn't have websites.

Those that did just pushed the content from their printed brochures onto their website. Virtually none of them did any type of online sales, so it was impossible to track how well an online ad converted at the bottom of the sales funnel. This made it harder to sell ads because the manufacturers felt the ads were doing no good.

Automagic Ads

But as time went on, the tools got better, technology improved and other ways to sell ads came along. However, it wasn't until mid 2003 that there was a tectonic shift in the Internet allowing just about any content website to easily monetize visitors.

The Google AdSense program empowered millions of websites to serve ads to the visitors of the websites - ads that were directly relevant to the content found at those sites. Visitors to the websites found these ads very helpful as they related to the problems they were trying to solve. If you were at a website about improving your tennis game, you'd see ads for tennis rackets, tennis balls and elbow and knee pain medication, not ads for roofers and plumbers.

All the website owner had to do was get approved and then place some simple code on the website pages. Google did the rest. Google sold the ad to the advertiser, Google collected the money from the advertiser and Google handled all the technology that allowed the ads to magically appear on a website page. Believe it or not, the individual websites got the lion's share of the ad money paid to Google by the advertiser.

This money was like crack cocaine to many of the website owners. The website didn't have to hire salespeople to sell the ads, they didn't have to have an accounts receivable department waiting to get the checks from the advertisers, they just had to have visitors come to the website and click the ads they saw inside the content. Google magically mailed the checks to the website owners or did direct deposit into the website's bank account.

Each time a visitor clicked an ad, the website made money. Some websites made millions of dollars per year.

But just like the old saying, "The Lord Giveth and the Lord Taketh Away", Google did the same thing. Some websites started to get greedy and successfully gamed the system. Google would do their best to eliminate them. But it got worse.

Content Farms

Massive corporations set up systems that would disgorge tens of thousands of low-quality articles onto the Internet each day to take advantage of this mammoth fire hose of money aimed at the websites. The websites these corporations set up were called content farms.

The content farm websites would pay people $5 or $10 for a column. The content farms handed out the assignments and the writers would go to websites like AsktheBuilder.com and direct copy a certain portion of my content using the Fair Use Doctrine. This allows a person to legally copy a certain percentage of the content from a publication without permission. All the writer has to do is cite the place it came from.

You can see that a writer could visit four different home improvement websites and produce a column for the content farm website in about 10 minutes. Seriously, that's all the longer it takes to cobble together a column by using the copy/paste feature in a computer.

The columns produced by these content farms began to rank higher in search results than my work. It was insane, as I was the original creator of the content. The content farms were using writers that had no actual experience in the topics they were compiling.

Google Changes the Landscape

In February 2011, Google did another tectonic shift called the Panda Update. This change to the search algorithm - the mathematical formula that produces the search results you and I see - was supposed to punish these content farms and reward the creators of original content.

It's my belief that this was a Trojan Horse. I say this because there are still many content farms in existence that have used my content. The columns I see still rank higher than me in the search results.

On that dark day in February of 2011, AsktheBuilder.com lost 50 percent of its traffic overnight. It's never come back, even though I was supposed to be rewarded according to Google's official press releases.

ATB Traffic.jpg

Here's the exact text from their now-famous blog post announcing the Panda update:

"This update is designed to reduce rankings for low-quality sites--sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites--sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

You can't get more original than me. There are but a handful of us home improvement people online that have decades of hands-on work experience that create original content. My content is so original, that the content farm ehow.com has cited me over 13,000 times. My content is copied constantly by them.

Yet as of today, over a year after the Panda update, thousands of pages on ehow.com are still on page one search results of Google outranking my original columns that were copied to create the ehow.com pages. If that's not a trojan horse - meaning the Panda update is really something else, I don't know what is.

Well, I have a hypothesis. Over the years I was invited to the Google campus many times. I sat in on meetings and I heard the top management folks talk on numerous occasions.

One of the favorite words in the Google lexicon is 'scale'. Google loves things that scale - which mean gets big fast. I can't scale. I can't write hundreds or thousands of high-quality columns per day. That's what Google needs, and guess who can do it? All those content farmers.

Google needs a perfectly matched column with a title tag that's an exact match for the things people type into Google. That way they can serve up a column that the visitor THINKS is what they want.

Content farms can disgorge thousands of low-quality columns per day. Imagine if Google were actually feeding them secretly the exact keyword phrases that people type into Google! You don't think this is possible? I can tell you for a fact that Google does share the keyword phrases with certain companies.

And if Google doesn't share them with the farmers, the content farms can buy them from all the ISPs around the USA. You access the Internet through an ISP. Read their terms of service. They "see" everything you type. They capture the keyword phrases you type into Google and store them. They sell these to companies like WordTracker and Keyword Discovery. It makes sense that a content farm could buy all the search terms too.

It's All About Money

Here in the USA the top management and board of directors of corporations are charged with making the most money possible for the shareholders. If they don't, the shareholders can actually take legal action against them.

If you go back in time to 2010 or even 2009 and look at the annual reports that Google is required to file for the shareholders you'll discover an interesting thing. The vast lion's share of Google's income is derived from the advertising you see on Google's website.

Believe me, they've squeezed as much blood from that turnip as they can. Just read up on Quality Score with respect to AdWords accounts and you'll see that Google can easily manipulate what each advertiser pays them. Certain advertisers pay MORE to Google than other advertisers, even though they're bidding on the same keywords.

But what about the AdSense side of the business? Well, for years, I believe, not much changed there. Google, back in 2003 when the AdSense program launched, pretty much paid all websites running AdSense the same money.

Remember, when you put AdSense ads on your website, you're just brokering an ad for Google. It's just an AdWords ad that you'd see on the Google website. Google was not transparent for years on what they were paying websites like AsktheBuilder.com, but eventually it came out. Websites like AsktheBuilder.com got 68 percent of the ad revenue that the advertiser was paying to Google. Google kept 32 percent.

Can you imagine this conversation at a private board meeting at Google back in early 2011?

"We need to make MORE money for us and the shareholders," mumbles board member #1.

Board member #2 exclaims, "Hey, I've got an idea! We're already making as much as possible on the AdWords side of the business, but not AdSense. I did some research and discovered that the massive content farms now have enough columns to cover 97% of the searches done on Google.

I suggest we go make a secret deal with them. Instead of us paying them the 68 percent cut, we pay them only 45 percent. That increases our revenue by an astounding 72 percent!!! (Remember, Google got 32 cents of every dollar on an AdSense click, but now would get 55 cents per this board member's suggestion.)

But to make sure the content farms still stay in business supplying US with the content results WE NEED when people search, we'll make up the lost revenue to them in volume.

We'll put MORE of their pages on Page One of our search results and everyone's happy."

Well, Mr. Board Member #2, not everyone. The tens of thousands of websites like AsktheBuilder.com who got put in the back of the bus aren't happy. Don't forget, we're the one's supplying the *original content* to the content farms. If we go out of business, where do the content farms get their material?

And I can assure you that millions of consumers are not happy as the quality of the Google search results has diminished. Don't believe me? Just do a survey.

Let's get back to the whole content farm situation.

But Why?

If a content farm is scaling to satisfy Google's appetite, then Google and the content farm win. I know this for a fact, because it happens at my website every day. Just like the sun going up and down each day, a certain percentage of people click ads each day. This generates revenue. In Google's fantasy world, they WANT a column written for every single phrase that's ever typed into Google. More columns means MORE MONEY for Google.

Content farms are the only ones that can do this for them. This, in my opinion, is one reason you've not seen the content farms disappear from the Google index.

Continued Suffering

In April 2012, another 20 percent of my traffic evaporated. I'm not alone, as tens of thousands of other content websites of all different types have suffered a similar fate. You don't have to be a CPA to see what happens to a website's revenue if it loses 65 or 70 percent of its traffic.

Think what happens to a regular business on one side of a bridge when the bridge washes out. The traffic that used to pass by each day disappears going to the detour instead. Right now tens of thousands of visitors that used to stop by my AsktheBuilder.com website are using Google's detour to stop by ehow.com and the other content farms that are helping Google.

Social Media Equals Social Proof

One of the yardsticks that the search engines seem to be using to help determine what's a good webpage and what's not are social media votes. You may see graphics like this one at websites.

Socialmediabuttons.png

It's very important that you vote by clicking those buttons. It tells the search engines that you value the content. That it's worthy of the attention of others.

Don't overlook this very important, but often misunderstood, tool.

It absolutely will help sites like AsktheBuilder.com survive in the new Internet order.

Pay to Play

People I talk to on a regular basis have been telling me they think the quality of the search results is getting worse. I tend to agree. That could be happening for a number of reasons.

But one thing's for sure. There exists a vast marketplace were millions go each day to get paid content for any number of reasons:

  • They place a higher value on content that's for sale
  • They're busy and value their time
  • They feel the content that's for sale is of greater quality

I'm sure there are other reasons, but those stated above work for me. Keep in mind that millions of people don't trust the information they see on websites. Much of the content on the Internet is not produced by experts in the field.

Believe it or not, many articles you read online are written by people with little or no training in the topic they are writing about. Don't believe me? Then make sure each time you take tips from a forum post, a website, or Facebook that you go read the detailed biography about the author.

In my own field of home improvement, you'd be shocked to discover that only a very tiny handful of writers, video stars, etc. have any real hands-on field experience where they had to collect pay checks from real homeowners like you.

Each day I go up against hobby bloggers who have never been on a real job site, they don't know how to use power tools and they've never had to do a job for a paying customer.

But with a fancy website, they trick you into thinking they're an *expert*.

All of a sudden this free information thing online isn't all it's cracked up to be, especially when you're using that information to invest thousands of dollars in your home. Are you one who trolls around the Internet hoping that you find the correct answer? Don't forget, hope is the emotion of last resort. You hope for things when you can't control the outcome.

When you purchase content from a trusted source that has the background and experience, you don't hope. You know you're getting great information.

My First Ebook - 1999

I wrote my first ebook about crown molding in 1999 at the urging of two friends who had spent years working in the dead-tree publishing industry. Both of them saw the need for the instant transfer of information from a seller to a buyer in need. A person at 10 pm at night can't wait for two days for that book about How To Unclog a Toilet (I will probably have a short ebook about that soon). They need the information NOW.


Technology has also finally created an environment where paid content can be easily consumed. I created my first eBook in 1999 and believe me, it was a major pain in the you-know-what to deliver it to people as a pdf file attached to an email.

Smartphones, tablets and devices like the Kindle, Kindle Fire, Android tablets, and Kindle software for computers have broken down the barricades to buying content and making it work for you.

Steve Jobs helped crack the code by selling individual songs for 99 cents. The explosion of small apps that are being used on smartphones and tablets has also trained millions of consumers to pay small amounts of money for things that help them.

That's where I'm at now. Content that's lived on my website for free for years is migrating just like animals across the Serengeti Plain in East Africa. It's starting to slowly move into high-quality eBooks and to enhanced downloadable pdf files you'll see for sale at the AsktheBuilder.com store.

Visitors to my site and the vast stores on Amazon and iTunes will be able to purchase solutions to their problems in a matter of seconds. I started an experiment on YouTube six weeks ago that's also working. You can watch two videos of a four-video set for free. But if you want me to show you how to finish the job, you have to pay. People are paying each day.

I uploaded my first ebook, How to Grout Ceramic Floor Tile, to the Amazon Kindle store six weeks ago and it's selling well.

Sure, you may be one who feels that information should be free and you'll see ice cream sold in Hell before you pay for content. Well, so be it. I'm not trying to change your behavior.

All I'm trying to do is satisfy those who understand that another old saying rings very true when it comes to information on the Internet - you know the saying - "You get what you pay for."

Well, since there's no traffic and advertisers to pay the bills, the money is going to have to come from some other source. I predict that it's going to come from savvy consumers that value the hard work and effort put in to create first-class content.

We'll just have to wait to see. Kenny Chesney said it best in his hit song, Only Time Will Tell, But It Aint Talkin'.

Posted by Tim Carter at March 18, 2012 5:27 PM


Comments

Hi Tim,

I agree completely with your post. One must do their due diligence when researching, whether one plans to use "free" or "paid" content. Your articles and videos have been very helpful and I, for one, would be willing to pay for information that will save me time and money.

Thanks for all of your hard work!

Roy

Posted by: Roy at March 20, 2012 10:35 AM

Thanks for the great explanation, Tim! Good luck in your reformation.

Posted by: Brian Weeden at March 20, 2012 10:51 AM

Tim,
I really liked this blog post, but unfortunately couldn't tell everyone on Facebook about it.
The only "like" Icon is a graphic for illustration.

Posted by: Jeremy, San Diego, CA at March 20, 2012 11:29 AM

@Jeremy, you need to go to the actual AsktheBuilder.com website to "like" it......the buttons are active there! :)

COMMENT BY Tim Carter:

Danielle, Actually Jeremy was busting my chops about me NOT having those buttons active here on the blog. We're going to add them. He wanted to Like this actual blog post.

Posted by: Danielle at March 20, 2012 2:53 PM

I agree with you Tim. I'd rather pay for some quality information that is complete than to risk money on poor or incomplete information and get nothing for it. By getting quality content, I would also reduce the time I had to spend online researching what I need. Thanks for your efforts. Good luck. -Jim

Posted by: Jim at March 20, 2012 3:22 PM

Tim, you are right on as usual. I do not like and will not use MySpace, Facebook, etc, so I have not been able to vote to support your works. Advertisement is not the only way to make money from a website; I think you can and have used your content to promote other commercial interests that you have. It seems to me that you might consider a middle ground. For the free content hoarders, start charging for content. For those that help support you in other ways, such as buying Stain Solver or consulting services, offer them free or discounted content. Either way we all are a victim of those that steal content. However, I would rather pay for internet content than to have a government regulated internet.

COMMENT BY: Tim Carter

Brian, it would be a logistical nightmare to determine who was buying a product, how much and then how much access you would give.

For example, if a person buys just one 2-pound container of Stain Solver in their life, how much access to they get to content? And for how long.

Much of my content will sort of still be on the site. What I'm going to do is take down or gray out some of the good stuff. If you want to see that, then you have to pay. I'll be experimenting on different models for sure.

Nothing is cast in stone just yet, except for the fact that my BEST information will absolutely be in ebooks that will be sold at Amazon, iTunes and at my own store.

Posted by: Brian at March 21, 2012 3:10 AM

Great Post Tim.

Found you via the post on the recent 24th April 2012 Carnage of high quality websites that have been stripped from Google's search results (regardless of the false propaganda that Matt Cutts spouts)

http://googlewebmastercentral.blogspot.co.uk/2012/04/another-step-to-reward-high-quality.html

Totally agree about your 'Trojan Horse' analogy.

The truth is that Google have stopped focusing on ranking great content ever since Panda (Feb 2011), and have moved to a model of rewarding large websites that are more likely to have large adwords spending.

Blogger and YouTube (which they own) have however done rather well. (How odd...)

Sadly, I agree with your free content prognosis.

Creating single, large authority sites is now simply too risky if your main source of traffic is SEO.

You almost HAVE to now either get people to pay for content that used to be free.

Or alternatively, go totally blackhat, create thousands of junk sites (safe in the knowledge that some of them will 'stick' to the top of the rankings as has been proven by the recent update).

The quality of Googles results (from a normal searchers perspective) have got noticeably worse since Panda.

I would say that currently they are actually rather poor after this latest April "Pay to Play - You need to use Adwords" update.

The 24th April 'Update' is a sad day.

It marked the final end of Google as a 'good guy' (dubious anyway for the last year with Panda pushing 'big sites') and marked them permanently as a site committed to an evil and totally selfish purpose of enriching themselves off the blood, sweat and tears of thousands of content producers who they have now brought to their knees.

Let's face it. Any site that has a motto of "Do No Evil" tends to smack a little of Orwell's "Ministry of Truth" anyway, even without their latest dark machinations proving the point that the days of Google being a force for good in the world are well and truly behind us.

My advice to anyone reading this is to close your Google Analytics Account, delete your Google Webmaster Tools account, and switch to Bing.

Let's face it. Google's results are SO BAD after this latest 'update', that they cannot possibly be any worse!

Posted by: Phil at April 26, 2012 8:37 AM

Ditto. Well said! My best site gets scraped and my original content stolen constantly by eHow. Now they own MY content, and are ranked for what I WROTE. Cowabunga baby,it's the wild west out there! Your site has inspired me for years, keep up the GREAT work! I'm confident this mess will turn around, it's too nuts NOT to!

Posted by: Penny Go at April 27, 2012 12:07 AM

Tim,

Good article and advice. I too have seen lots of problems with Google over the last year. Profits are down 80% for me.

Did you see any changes from the most recent Panda and now Penguin updates that happened about a week ago?

Thanks.

Alex

Posted by: Alex at April 29, 2012 9:09 PM

Hi Tim,

Its seems that you are dissilusioned with Google (and rightly so)

How about asking them to update their adsense blurb to reflect that here:

https://www.google.com/adsense/static/en_US/AsktheBuilder.html

Clearly this no longer respresents reality, and so perhaps you ought to ask them to change it to reflect the reality of doing business with Google:

1/ Start a high quality website

2/ People start linking to you and start getting some traffic. Cool... But you are making no money...

3/ You find out about Google Adsense! You put it on the site and start making money! Cool!

4/ Google puts you up on their website as a case study. Nice link from link!

5/ Google eiether bans your adsense account for a random reason OR The Panda, Penguin and other animal related updates KILL off 80% + of all your traffic, because Googles end game isn't quality content, it is REALLY promoting their own +1 Social Ghost Town, and pushing bigger adwords advertisers to the top of the SEO rankings.

6/ There is no more money in FREE Content, so while Google continues to peddle its lies about "quality content" you have to transition to a "paid model" to survive.


If they won't do that. Then I think you should ask them to remove that page.

It is just lies, and propagating lies (however good the link) does not serve the true state of play on the internet with Google well.

Google are a bad company to do business with, and the more people know that, the better it will be for all businesses trying to do business with this monopoly.

Posted by: Hank at April 30, 2012 5:21 AM

I can see that you are right, Tim. My contents were also copied by spammy websites that only collect contents from other people. Even they mentioned me but they have higher ranks, that really hurts. And google thought that it was me who did the duplicate contents. I was trying to remove those articles from the sites, but I couldn't do much.

Posted by: Jeremy Beckham at May 3, 2012 1:03 AM

Wow. This is nuts. I've always viewed the AskThebuilder site as a primo example of doing things the "right" way and have often studied it from a content and layout perspective.

I'm really sorry this happened to you, Tim. This is probably why Aaron Wall has Rand from SEOMoz under the Internet Marketing category instead of SEO category. I love Moz, but too much of the time it just seems like a mouth-piece for Google.

Posted by: Paul at May 30, 2012 4:30 PM

The internet has a lot of changing left to do, and I understand about spam website's. I am often "corrected" by homeowners on my profession. It's because they had read an article scrapped from a website, and thought that person was an expert. I also battle sites for ranking. I am trying to get "honest work" leads, they are wanting a click! Crazy.

Posted by: Dustin at June 8, 2012 9:39 AM

Tim, you've shared some wonderful and inspiring ideas here. Like you, my sites got hammered after Penguin (not Panda) even though they were completely whitehat. The SERPs for those keywords are now filled with useless Amazon, Youtube and other big corp. links.

It was a wakeup call, as I was also living in fear of my adsense account getting banned! I'm also thinking of packaging the technical data of my site into ebooks, creating a DVD series and working on creative ways of getting traffic without relying on Google.

Posted by: Daniel at June 9, 2012 1:46 PM

Great article, Tim. Social votes are important now, but I think that in the future they will be devalued by the search engines. Its quite easy for spammers to game that system. Go to fiverr and search for "social media votes" to see what I mean.

Posted by: Takeshi at June 18, 2012 12:33 PM

Well, its now November 2012, any updates for us Tim? My site is still cactus.

COMMENT BY TIM CARTER: I've seen no increase in traffic. But I do have a new strategy. I'm thinking of having a class about what to do on PowHow.com.

Posted by: John at October 31, 2012 3:58 AM

Tim, the problem is that no matter how hard anyone tries, just like spammers, thieves, and get rich quickers, will always find a way. Their ultimate downfall is QUALITY. The drive to "make money at all costs," eventually kills all those who follow it. Yes, it takes time, and that hurts those who don't go that way.
Your problem is that you got lulled by the easy m money, and took too long to see where the real, long term income is. An "ad" is sold one time. Once it's displayed, it's gone. Done tight, it: arrives at the right time (the immediate need exists); creates good will for future purchases; gets tagged for near term use. Continuing income is selling something that lasts, and builds "brand awareness." Those are called books, pamphlets, and videos.
If you're not already aware of it, the Kindle program pay 30% royalties on $0.99 to 2.98, 70% on $2.99-9.99, and 30% 0ver $9.99 (plus $0.15/MB delivery charge). I can point you to an "a la mode" publishing service company. (One that I am going to use for my own books.) They split out: cover design; basic editing; serious editing; formatting for electronic sales.
I hope that you do well, as you offer real value.

NOTE FROM TIM CARTER: Walter, thanks! I'm well aware of Kindle. I've got three or four small books up there now. This issue is taking the time to re-write much of what's on my website and putting it into the correct format.

I may do that, but as I said in my newsletter, the real future is in my www.StainSolver.com product. That's where I can move the needle much faster than on Kindle.

Posted by: walter daniels at December 22, 2013 10:18 AM

Tim, You are indeed a puzzle to me. On the one hand you cared enough about 'big government' to drive to D.C. to demonstrate in 2008 to weaken yet further federal government regulation of our economy, yet there you are, very rightly, at the Federal Trade Commission a few years later demanding help from that same 'big government' to level the playing field between big business and everybody else. You can not have it both ways. Oppose government when it does not benefit you directly, but then ask what have you done for me lately as soon as you get into trouble.

REPLY FROM TIM CARTER: Robert, I didn't call the Federal Trade Commission. *They* called me because their research indicated I might have a valuable insight into the Panda update. It appears I did.

My trip to DC was to try to provide facts I was aware of working within the system we have. What was I to do? Stay home and tell Chairman Leibowitz to pound salt?

At the end of the day it turns out what Google is doing is legal. So be it. They wanted to know what I knew, and I told them.

And it was September of 2009, not 2008. And as many of us there knew at the time, many others now are finally getting their heads out of the sand realizing we were prophets of a sort. About 100,000,000 others are about to shake the sand off their faces in the next year.

Posted by: Robert Thomas at December 22, 2013 10:49 AM

This is why I use other search engines and not google.

DuckDuckGo, Yahoo, Amazon and Dogpile to name a few.

Posted by: Steven at December 22, 2013 11:43 AM

Tim, I have been in the construction industry for 20 years and find that you are SO correct on the content farms. The problem is that the uninformed consumer gets just info to start a project but cannot do it correctly or legally with the information given, especial ehow.com. I hope that you are able to recover. Remember the old saying: "What goes around comes around". The content farms have theirs coming.

Posted by: Mary Ann Diamond at December 22, 2013 11:43 AM

Hi Tim,
Thanks for the post, I appreciate the info.

I discovered this article through a forum post as I was searching for alternatives to Google analytics. Not sure if anyone has noticed, but now Google is hiding 80% of the keywords that indicate how visitors arrived at your site. I'm referring to the "not provided" row in the analytics table. When Google started doing this a year ago, they were only hiding 20% of the high ranking keywords. I read that they were hiding keywords used from visitors that were logged in to their Google account while searching, along with other privacy related issues. This is now clearly unveiling itself as a huge lie. Google is now using our website info to use for their benefit and not returning the favor by showing us the high ranking keywords... As Michael E. Gerber said it in the e-myth, MONEY... MONEY... MONEY...

Anyways, I didn't come here to rant. Believe it or not, but sharing your story was most inspiring. I've been doing the seo work for our website since 2006 and I fully appreciate your info and it's a nice reminder that we're not alone. I've read many articles on your site throughout the years and hope there are many more to come.

Moving forward, I agree with you in that social in the way of the future. I've been tinkering around with it for a year and it's paying off in the search results. So definitely worth the time in what your online business.

Regards,
Dan

NOTE FROM TIM CARTER:

Thanks Dan - I'll have to update the post. I think social media is DOOMED. Facebook and Twitter are throttling organic posts out to followers. They want to charge companies money so followers see the posts. I have no issues with that.

BUT, the issue is that I maintain MOST people go to social sites to RELAX - as if they'd go to a bar on a weekend. The LAST THING you want to happen at a bar while you're with your friends is someone coming in trying to sell you life insurance or a faucet or ?????

Sure, a retargeting ad on social may get your attention, but people don't go to Facebook or Twitter to BUY things.

I've since completely re-invented AsktheBuilder.com in the past three months and it's now worth 10X what it was before Panda. The BEST PART is my new biz model has NOTHING TO DO with Google or any search engine.

SCREW them. I'm back in business doing what I did in 1995 - direct ad sales.

Within three months, I'll be selling 6 figures plus of ads per week.

Talk about the Phoenix rising from the ashes.

Posted by: Dan at March 27, 2014 9:32 AM
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